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Depending on your scrapbook album and the material of your cover you can add decoration and embellishments to "spice up” the cover.
Embellishments can be glued on the cover. Use metal charms, some sort of theme, stamps, stickers, ribbons, etc. You can decorate a picture frame, like the ready-made craft frames and attach it to your album for a unique look.
Another suggestions are to make a distinctive border and a nameplate for your book.